WE ARE ELEPHANT EXPERTS
Almost every company has its own elephants in the room. You know what we’re talking about. Big, difficult-to-deal-with issues. They tend to be particularly large and stubborn when they’re surrounding communications about challenging subjects like health and safety and HR. Because those aim to change behaviour. And people don’t always like that.
Enter the elephant tamers. Our mix of behavioural strategy, clear messaging and bold creative influences how people think, feel and act. The result? Exiting elephants, and a clear path to positive change.
ELEPHANT SPOTTING - A WABT FIELD GUIDE:
INVISIBLE LEADERSHIP
(Elephanta impercepta)
One of the largest types of elephant, Impercepta has a particularly loud bellow. It is, however, rarely actually seen, making it very difficult to follow.
BAD HABIT CREEP
(Elephanta inattenta)
In defiance of proverb, this elephant can be forgetful. Generally well-intentioned, it tends to wander from the beaten path. If not corrected quickly it can lead others astray.
AMBIGUOUS MESSAGING
(Elephanta obscura)
This elephant uses a wide range of communication signals. Unfortunately, it sometimes leaves out essential information, leaving the herd unsure where to go or what to do.
CORPORATE CLUTTER
(Elephanta confusia)
Confusia herds have more than one leader. The result is a lot of trumpeting, which the other elephants can’t understand. Most of them simply do whatever they want.
DEATH BY POWERPOINT
(Elephanta boriama)
This kind of elephant is often found alone. Its signalling methods take ages to communicate anything meaningful, by which time the herd has lost interest and wandered off.
INITIATIVE FATIGUE
(Elephanta notanotha)
Notanotha group leaders lead their companions on new adventures, even when they already have all the resources they need. Groups are often grumpy and uncooperative as a result.
RULE BREAKING
(Elephanta nonconforma)
This pachyderm strays from the herd. It follows its own rules, and is particularly prone to short-cuts across established trails. This can confuse its companions.
POOR SOFT SKILLS
(Elephanta trampla)
These elephants are at a loss when a situation can’t be resolved by strength. They may even attack each other, sapping the strength of the whole herd.
NOT TO BLOW OUR OWN TRUMPET BUT...
We work with big, complex companies with lots of employees, multiple sites and involved operations. They need more than a booklet or poster, no matter how kick-ass those might be. They're progressive, innovative, ambitious —and open to finding new ways to get things done.
