WABT CASE STUDY -

MEANINGFUL MESSAGING

Strategic Frameworks to Bolster Your Internal Comms

THE WHO

This is a large scale, industrial business providing services commercially and to the public. Like most industrial companies, it’s made up of two parts: the people doing the hands-on, noisy work on the ground and the warm and dry office-based orchestrators. The two don’t always see eye to eye.

THE ISSUE

HSE communications don’t seem to be having any impact. There have been multiple accidents and incidents. Lost time injury frequency rate (LTIFR) is climbing both in the field and in the office. But no-one seems to be learning anything, no matter how many communications are issued.

THE WHY

The client wants to create a safety culture that works for the whole business and keeps people safe. They want to improve HSE behaviours by leading from the top. They want to become world leaders in best HSE practice.

THE HOW

The client has strong and achievable goals, but doesn’t know where to begin. Here’s what we’d suggest:

  • Start from the top. Bring key players together to consider what the business is trying to achieve, and how HSE can contribute to those goals
  • Take a deep dive into current HSE culture. Be brutally honest, even if that’s an uncomfortable process. Discomfort drives appetite for change.
  • Look at the company’s mission, vision and values. How does it compare to the HSE mission, vision and values? Where do the two meet? Where are the gaps?
  • Look at culture and enablers in HSE practice (ie people, processes and environment)
  • Consider the HSE vision and mission — what behaviours, rules, tools and processes will achieve it?

THE SO...

A strategic framework for HSE that covers culture, enablers, vision and mission. In turn, that forms the basis of all HSE communications. It becomes the foundation of a planned and considered course of communications that feed into existing, behavioural-led safety programmes. And it works across the entire business.

THE LAST WORD

We know this process works, because we’ve seen it in action. We’ve seen it have hugely positive impacts on people, behaviours and culture. And we’ve seen real results — like reductions of up to 70% in LTIFR. That’s a figure any business would like to see.

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